Your Co-Pilot for Advertising Productions
Get more creative impact and commercial control from every production.
INDEPENDENT. PERSONAL. EFFECTIVE.
I work for brands, and only for brands.
With 20+ years in production management on the brand, agency and production side, I understand the goals, capabilities and processes of everyone involved.
A true 360° view to create value for your brand.
Together with your agencies and production companies, I balance creative ambition with commercial control.
Independently, personally, and with a clear focus on results.
Beiersdorf AG · Grabarz & Partner · Jung von Matt · FCB · radical.media · Markenfilm
Approach
Co-piloting brands through production
Who I work with
Where creative meets commercial
I align Marketing and Procurement, bringing transparency and confidence to every production through independent advice.
Marketing &
Creative Leads
Your creative vision, protected and delivered at the highest standard, without friction between agency, production and brand.
Quality · Creative Integrity ·
Time Savings
Procurement &
Sourcing Managers
True cost transparency, objective triple bidding and savings that never compromise quality.
Cost Control · Benchmarking ·
Compliance
Together: one brief, one budget,
one shared definition of success.
Three ways I make your productions better
Services
Wherever you need support, from a single cost review to full production guidance, I focus on what matters most:
creative quality, commercial clarity and future-ready production.
Creative Excellence &
Brand Impact
I make sure scripts and briefings reach the screen at maximum production value, without scope dilution or unnecessary costs.
Commercial Clarity &
Efficiency
I create full financial clarity, from bid analysis and benchmarking to the right sourcing model for your brand.
Innovation & AI
I help you combine real-world filming with AI workflows: where AI makes sense, where it doesn't, and how to integrate it into your production process.
Senior expertise, on your terms.
Many consultancies sell end-to-end packages, large teams and a growing list of add-on services.
I work differently: you bring me in exactly where you need me, and you work with me directly.
Single task
One bid review, one cost audit, one second opinion. Fast and focused.
Project support
Hands-on guidance through a specific production, at the stages you choose.
Ongoing advisory
A regular sparring partner for your production strategy, rosters and processes.
Working together
No big teams. No upselling.
Just the job done right.
Two easy ways to get started
A short, no-obligation conversation about your brand, your productions and where I can help.
Format: a free 30-minute video call
Outcome: a clear picture of whether and how we could work together.
Introduction Call
A compact, fixed-price review of a recent production that shows where quality and budget can be improved next time.
Deliverables: line-by-line review of estimates and final costs and a benchmark report for Marketing and Procurement.
Outcome: clear, data-based recommendations for your next production.
Production Health Check
Why independence matters
20+ Years Across Brand, Agency and Set.
For more than 20 years I've worked at senior level in brand departments, creative agencies and film production companies, so I know how each side thinks, works and calculates.
Agencies and production companies have their own structures and business interests, and that's legitimate. My only interest is yours. I'm independent, not tied to any service provider, and fully committed to your brand's vision and budget.
20+ years · 360° perspective · 100% independent
Case Study
A leading German FMCG brand:
brand campaign TV commercial and photo production.
A high-profile campaign with an ambitious creative idea and a tight budget.
Services
Creative Excellence & Brand Impact; Commercial Clarity & Efficiency
Deliverables
Brand TVC, Cut-downs, Social Media
Assets, Photo Assets
Efficiency
-15%
production costs vs. initial bids, same scope
Let’s begin the conversation.
Not sure where to start? I’m here to help. Every brand’s challenge is unique, and I want to ensure brands are confident in the production process. Reach out with any questions, or if you're ready to dive right in, schedule an introduction call today.